Superbloom
Content Strategy ~ Social Strategy ~ Blog Writing~ Events Strategy
Supported the brand pre-launch by crafting and executing a cohesive social launch strategy and messaging to gain traction in the women’s health and wellness community. Post-launch, continued to manage content marketing strategies and copywriting across blog, email, social, and community outreach. Gearing up for a brand refresh and re-launch, strategically looking at previous content performance, current trends, and opportunities to outline an effective social re-launch strategy that drives new site users and community members.
Social Strategy
Engage our community, primarily on Instagram, with relevant, inspirational, and community-led content related to women’s whole-body health and emotional wellness.
Community-Led Content Strategy
Create long-form blog content to share extended health tips, conversation starters, and interviews with our highly-engaged community members and wellness leaders.
Weekly Newsletter Emails
Facilitate content through weekly email newsletters that share deep dives on blog content, upcoming events and happenings, founder notes, and more.