LIVELY
Copywriting ~ Content Creation ~ Influencer Management ~ Social Media Strategy Development
Product Launch Campaign Copy & Emails
Worked alongside the Creative Team’s visual direction and the Marketing Team’s launch brief to develop campaign specific messaging that speaks to newness, mood, fashion, and function. Campaign messaging is translated and executed in a suite of launch assets including emails, texts, paid media, and social.
Product Bundle Emails
Product-focused emails bring awareness to newness in the brand (ex: introducing pre-bundled products for one click, easy shopping) and drive revenue. Punchy, relatable copy resonates well with the audience.
Product Site Copy
Product-focused messaging that speaks to the main brand pillars of function, fashion, and features. Here, the emphasis is on making sure the consumer knows all the details of the product that are necessary for making her final decision. She has likely already been introduced to the fashion element via other brand channels and marketing efforts, so now we need to educate her on fit, function, and feature.
Cohesive Product Launch Instagram Grid
Planned and executed on-brand aesthetic feeds to coincide with launch inspiration and direction. The warm, pink tones and cozy mood imagery played into the comfy, cozy launch vibe.
Content Creation
Created on-brand content that fits seamlessly into LIVELY’S Instagram aesthetic to promote product launches and core product sustains.
Additional Contributors
LIVELY Creative Team ~ Asset Design
LIVELY Marketing Team ~ Copy Proofing