https://nikkinoorian.com/about daily 0.75 2023-07-13 https://images.squarespace-cdn.com/content/v1/5ed9e444a196f95b672b7dca/928c9b74-ef91-4ec5-9d33-7ddbf2b41152/Nikki+Noorian+Headshot_BW.jpg https://nikkinoorian.com/new-page daily 1.0 2021-07-29 https://nikkinoorian.com/portfolio daily 0.75 2023-02-16 https://nikkinoorian.com/portfolio/lively monthly 0.5 2020-08-25 https://images.squarespace-cdn.com/content/v1/5ed9e444a196f95b672b7dca/1597703247756-MVKBZCFJ6M237LSP69DN/Travel%2BQuotes%2BPhoto%2BCollage-9.jpg Portfolio - LIVELY - Product Launch Campaign Copy & Emails Worked alongside the Creative Team’s visual direction and the Marketing Team’s launch brief to develop campaign specific messaging that speaks to newness, mood, fashion, and function. Campaign messaging is translated and executed in a suite of launch assets including emails, texts, paid media, and social. https://images.squarespace-cdn.com/content/v1/5ed9e444a196f95b672b7dca/1591395230158-FK8HY0CXIHX9SCWJD8L0/Travel+Quotes+Photo+Collage-5.png Portfolio - LIVELY - Product Bundle Emails Product-focused emails bring awareness to newness in the brand (ex: introducing pre-bundled products for one click, easy shopping) and drive revenue. Punchy, relatable copy resonates well with the audience. https://images.squarespace-cdn.com/content/v1/5ed9e444a196f95b672b7dca/1598398011291-7CG24XXMREQCVXGG4SMG/Screen%2BShot%2B2020-08-25%2Bat%2B7.24.28%2BPM.jpg Portfolio - LIVELY - Product Site Copy Product-focused messaging that speaks to the main brand pillars of function, fashion, and features. Here, the emphasis is on making sure the consumer knows all the details of the product that are necessary for making her final decision. She has likely already been introduced to the fashion element via other brand channels and marketing efforts, so now we need to educate her on fit, function, and feature. https://images.squarespace-cdn.com/content/v1/5ed9e444a196f95b672b7dca/1591339194725-E525B0OQCLSYKYOWJ3L0/image-asset.png Portfolio - LIVELY - Cohesive Product Launch Instagram Grid Planned and executed on-brand aesthetic feeds to coincide with launch inspiration and direction. The warm, pink tones and cozy mood imagery played into the comfy, cozy launch vibe. https://images.squarespace-cdn.com/content/v1/5ed9e444a196f95b672b7dca/1591409207476-ON2R64PM5CCJG80VNYNA/Screen+Shot+2020-06-05+at+9.53.13+PM.png Portfolio - LIVELY https://images.squarespace-cdn.com/content/v1/5ed9e444a196f95b672b7dca/1591409207310-69BLCAP4X2J5LB7Z0JC5/Screen+Shot+2020-06-05+at+9.56.29+PM.png Portfolio - LIVELY https://images.squarespace-cdn.com/content/v1/5ed9e444a196f95b672b7dca/1591409807549-GS9T1S5JKM9ZVHQ8QEOG/Screen+Shot+2020-06-05+at+9.56.56+PM.png Portfolio - LIVELY https://images.squarespace-cdn.com/content/v1/5ed9e444a196f95b672b7dca/1597704688942-PSCPLMV7HIYVG9LYJOG3/IMG_8805.jpg Portfolio - LIVELY https://images.squarespace-cdn.com/content/v1/5ed9e444a196f95b672b7dca/1597704704537-HP7NP6IN1KY9TJOJ4V1R/Photo%2BJul%2B27%252C%2B5%2B48%2B12%2BPM.jpg Portfolio - LIVELY https://nikkinoorian.com/portfolio/fresh monthly 0.5 2021-07-29 https://images.squarespace-cdn.com/content/v1/5ed9e444a196f95b672b7dca/1591591390466-B13CXHRR68U7JVWFSEBJ/6.jpg Portfolio - fresh - Product Launch Emails Excite the consumer about a new product launch that speaks to newness, benefits, and texture. Here, the product was existing, but launched in an additional Summer flavor. The copy gives feelings of freshness and Summer - much like the inspiration and experience of the product. https://images.squarespace-cdn.com/content/v1/5ed9e444a196f95b672b7dca/1591591264786-RGVZ0LBRVCOS2XCC5LUN/image-asset.jpeg Portfolio - fresh - Special Day Emails Communicate with fresh fans on ‘Special Days’ like Mother’s Day, Father’s Day, Pride, Earth Day, International Women’s Day, 11/11, and more. Special Day emails are typically gifting oriented with a slight sense of purchasing urgency. https://images.squarespace-cdn.com/content/v1/5ed9e444a196f95b672b7dca/1591592009867-B1NMMNR7R15VE6I6ED53/Travel%2BQuotes%2BPhoto%2BCollage-8.jpg Portfolio - fresh - Product Sustain Emails Support existing products and franchises by re-introducing and exciting the consumer to a fan-favorite product. https://images.squarespace-cdn.com/content/v1/5ed9e444a196f95b672b7dca/1591591697711-GSMTWY1KOZM7WZRWWBQM/image-asset.jpeg Portfolio - fresh - Product Re-Launch Email Re-launching core products that have not had recent marketing moments. This content is used to remind the consumer of why they love this product with lifestyle-focused language. https://images.squarespace-cdn.com/content/v1/5ed9e444a196f95b672b7dca/1591592142070-TU8ZJGF070H2AJPL3ZWH/Travel%252BQuotes%252BPhoto%252BCollage-6.jpg Portfolio - fresh - New Product Sustain Email Following the initial launch email, the new product sustain email explains how to incorporate the product into the consumers’ existing routine. https://nikkinoorian.com/portfolio/harrys monthly 0.5 2021-07-29 https://nikkinoorian.com/portfolio/thebossupinc monthly 0.5 2021-07-29 https://nikkinoorian.com/portfolio/superbloom monthly 0.5 2021-07-29 https://images.squarespace-cdn.com/content/v1/5ed9e444a196f95b672b7dca/1627573944657-EGZM4IWTLQJGMO2R8IKG/Travel+Quotes+Photo+Collage-11.png Portfolio - Superbloom - Social Strategy Engage our community, primarily on Instagram, with relevant, inspirational, and community-led content related to women’s whole-body health and emotional wellness. https://images.squarespace-cdn.com/content/v1/5ed9e444a196f95b672b7dca/1627574168496-2PUVVKKKSD1DLY37A2QX/Travel+Quotes+Photo+Collage-12.png https://images.squarespace-cdn.com/content/v1/5ed9e444a196f95b672b7dca/1627574525321-J435I195S7G03XVU0UNN/Travel+Quotes+Photo+Collage-13.png Portfolio - Superbloom - Weekly Newsletter Emails Facilitate content through weekly email newsletters that share deep dives on blog content, upcoming events and happenings, founder notes, and more. https://nikkinoorian.com/portfolio/in-good-light monthly 0.5 2022-08-11 https://images.squarespace-cdn.com/content/v1/5ed9e444a196f95b672b7dca/c891bd20-344b-4002-bc1a-de998c2e164d/nola+weekly+campaign.png https://images.squarespace-cdn.com/content/v1/5ed9e444a196f95b672b7dca/dae60501-013f-4ac6-8915-f91e0f45622d/Travel+Quotes+Photo+Collage.png https://images.squarespace-cdn.com/content/v1/5ed9e444a196f95b672b7dca/3278cf16-49ef-45d5-a6c9-4a46642a7182/alchemi+welcome.png https://images.squarespace-cdn.com/content/v1/5ed9e444a196f95b672b7dca/49d12e41-0684-4443-a64f-276c05101bb1/nola+abandoned+cart.png https://images.squarespace-cdn.com/content/v1/5ed9e444a196f95b672b7dca/e534fa50-b98a-429f-9dfd-33fd14f8d483/SK+Abandoned+Checkout.png https://images.squarespace-cdn.com/content/v1/5ed9e444a196f95b672b7dca/dee809ce-b90b-47c4-abcf-34edb6964ee3/Alchemi+Post+Purchase.png https://images.squarespace-cdn.com/content/v1/5ed9e444a196f95b672b7dca/de4aaeec-9011-4deb-9d01-6e0225f0b85d/Alchemi+Win+Back.png https://nikkinoorian.com/portfolio/goldune monthly 0.5 2022-08-11 https://images.squarespace-cdn.com/content/v1/5ed9e444a196f95b672b7dca/e68a552c-4c47-4f93-9e09-5ba618787b11/Goldune+Product+Page.png https://images.squarespace-cdn.com/content/v1/5ed9e444a196f95b672b7dca/f0a409b1-7359-4f21-88e9-9e6f12d704cf/Goldune+Product+Page+%284%29.png https://images.squarespace-cdn.com/content/v1/5ed9e444a196f95b672b7dca/17e927f2-649a-48e0-a964-ca061b7bf56a/Goldune+Product+Page+%283%29.png https://images.squarespace-cdn.com/content/v1/5ed9e444a196f95b672b7dca/bfeb4f02-fa23-4302-bdac-fca67c5ca615/Goldune+Product+Page+%287%29.png https://images.squarespace-cdn.com/content/v1/5ed9e444a196f95b672b7dca/e5d42f58-ecb8-40c3-9c1c-ee946e6cb837/Goldune+Product+Page+%282%29.png https://images.squarespace-cdn.com/content/v1/5ed9e444a196f95b672b7dca/d5719d18-dbe5-45f8-a256-8f2f0eae8602/Goldune+Product+Page+%285%29.png https://images.squarespace-cdn.com/content/v1/5ed9e444a196f95b672b7dca/893f82b6-64ad-4304-9114-3123e64626dc/Goldune+product+page.png https://nikkinoorian.com/portfolio/twelvenyc monthly 0.5 2022-10-31