fresh
Global Digital Strategy ~ Global Digital Storytelling ~ Global Social Media ~ TikTok Content Creation
Translate the overall marketing strategy into a synthesized digital strategy across site, email, TMall, WeChat, Banner Ads, Paid Media, Organic Social and more to achieve marketing and business goals, while delivering a unified experience for the consumer. Ideate campaign specific copy across all consumer touchpoints to be used in collateral shared with the North American & Global markets.
Support development and execution of the social strategy for global brand channels, in addition to carving out the brand’s launch on TikTok. Ideate and create original TikTok content that aligns with brand goals, product launches, and key trends to maintain social relevance and grow the channel’s following.
Product Launch Emails
Excite the consumer about a new product launch that speaks to newness, benefits, and texture. Here, the product was existing, but launched in an additional Summer flavor. The copy gives feelings of freshness and Summer - much like the inspiration and experience of the product.
Special Day Emails
Communicate with fresh fans on ‘Special Days’ like Mother’s Day, Father’s Day, Pride, Earth Day, International Women’s Day, 11/11, and more. Special Day emails are typically gifting oriented with a slight sense of purchasing urgency.
Product Sustain Emails
Support existing products and franchises by re-introducing and exciting the consumer to a fan-favorite product.
Product Re-Launch Email
Re-launching core products that have not had recent marketing moments. This content is used to remind the consumer of why they love this product with lifestyle-focused language.
New Product Sustain Email
Following the initial launch email, the new product sustain email explains how to incorporate the product into the consumers’ existing routine.
Additional Contributors
fresh Global Storytelling Team ~ Copy Proofing
fresh Global Digital Designers ~ Email Design
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